Draft for legal review. This text describes how Populator works today. It has not yet been reviewed by DNA's legal counsel and must be before launch. Bracketed items are to be confirmed.

Terms of Service

Last updated: 6 October 2026 (draft)

1. Who we are

Populator is a product by DNA, [registered legal name and commercial registration number to be confirmed], [address], Saudi Arabia ("we", "us").

2. The service

Populator provides location analysis for Saudi cities: population, competition and footfall indicators for an area you choose, a fit score for business types, return-on-investment modelling from assumptions, AI-written summaries, and PowerPoint presentations.

3. Estimates are not guarantees

Figures are labelled Measured, Derived, Modelled estimate or Assumption. Modelled estimates, such as footfall, and assumptions, such as rent or average ticket, are not measurements.
Population is allocated to your area from district totals and is an estimate for the shape you draw.
Return-on-investment results depend entirely on the assumptions in force. Default assumptions are placeholders, not market data.
AI-written text is checked against the underlying figures, but it is decision support, not advice. You are responsible for your business decisions and should verify material facts independently.

4. Accounts

You must provide accurate information and keep your credentials secure. An organization owner is responsible for the members they invite and for use under their organization. We may suspend accounts that breach these terms or threaten the service.

5. Plans, credits and payment

The Free trial includes a limited number of analyses and no presentations. Paid plans include a monthly credit allowance; credits are consumed by AI summaries, maps and similar usage at the rates shown in your usage dashboard.
Prices are in Saudi riyals (SAR) and exclude 15% value added tax, which is added on invoices. Payment is currently by bank transfer against an invoice. [Refund and cancellation terms to be confirmed.]
Once the analyses included in your plan are used, each further analysis of a new area costs the number of credits shown in your usage dashboard; add credits or upgrade to run more. Re-running an area you already analysed is free.
When included credits are used up, further usage stops unless you have enabled pay-as-you-go overage with a spending cap.

6. Acceptable use

Do not attempt to scrape or bulk-download our data, reverse engineer the service, overload it, resell it without agreement, or use it for unlawful purposes. Automated access is available only on plans that include API access.

7. Data and intellectual property

You own the content you enter and the analyses you create. We and our data providers own the underlying datasets and software. Reports you generate are for your internal business use. Some data sources are subject to their own licences and attribution requirements; see the data sources listed in each analysis. Map data © OpenStreetMap contributors.

8. Availability and changes

We aim for a reliable service but do not guarantee uninterrupted availability. We may change features, data and plans, giving notice of material changes to paid plans.

9. Liability

To the extent permitted by law, the service is provided "as is", and our total liability is limited to the fees you paid in the twelve months before the claim. [Exact wording to be confirmed by counsel.]

10. Governing law

These terms are governed by the laws of the Kingdom of Saudi Arabia. [Forum and dispute resolution to be confirmed.]

11. Contact

[Contact email and address to be confirmed.] See also our Privacy Policy.